Shovelling coal into the server ⏳

My Thoughts

Some of my latest thoughts 💡
Probabilistic Thinking in SEO

SEO is not black and white. Yet we’ve all been guilty of proposing solutions as if there’s no uncertainty. We…

Rethinking Technical SEO Audits

Technical audits can be one of the most inefficient SEO deliverables shared with clients. They’re inefficient because the time invested…

How To Deliver Better SEO Strategies (Part 1)

I’ve been in enough interviews, pitches, and strategy meetings (ironically) to determine that we’re really not that great at being…